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About Us

We’re all keen anglers and think of our customers as part of our community – to swap fishing tips, advice, top fishing spots and stories of great catches with! Please head to our news/blog and gallery pages for more of this information…

Premier Angling is a family-run business with an emphasis on providing great customer service and products that are fantastic value for money.


We love the fact that many customers comment on how much stock we have – often items they have not been able to find in any other angling shop. We also like to ensure we stock all the latest products available from our suppliers. Pay us a visit and you may be surprised at what you find.

Our shops are friendly, modern and welcoming and packed full of fishing tackle, equipment and baits. We sell products for all types of fishing and even have an entire room dedicated to equipment and bait for predator fishing.

Our History


My wife and I took on a going concern in the name of Rob’s Tackle (Chippenham, Wiltshire) essentially a match and general coarse shop. We set to work developing it into a multi discipline shop catering for every type of angler. This proved to be a successful strategy - even to this day. Whatever your preferred species is - Premier Angling can help.


A name change from Rob’s Tackle seemed the right move and Premier Angling was born.


Eight busy years, two employees recruited (both anglers) and in 2011 the business became incorporated - Premier Angling Ltd. 2013 - Saw the acquisition of Keynsham Angling after quite a long and difficult search for further stores. Both stores providing the same mix of products and brands and with a mix of great customer service, combined with angling knowledge. Over the last seven years with a lot of hard work and some major investment our Keynsham store has gone from strength to strength and also supported by an ever-growing band of loyal multi-disciplined anglers.


sadly, we had to close our Chippenham store with the Landlord deciding not to renew our lease and we were unable to find other suitable premises.


Looking to the future - we have the best stocked shop in the region with trade continuing to flourish with the help of Nick, Kieran and Tony. We now hope to extend our influence on the angling fraternity through our newly built website and chart a course through the choppy waters of the Internet and on-line trading.